Rabobank West-Friesland – Campagne film
project name

Rabobank West-Friesland – Campagne film

description

Commissioned by: Groeier!

In this campaign film, commissioned by Rabobank West-Friesland, the importance of local communal interaction is set out clearly. The scenes show real people in their daily activities, which is in concordance with the message of the voice over. This film functions as a combination and addition of several points of interest (scenes from the Westerkoggeflora film for example), while also creating more from the compositional working of montage. The effect is recognition of important notions, such as quality of life, the importance of partaking in a community and how small everyday life moments can make something bigger.